The Hikewell brand, from its conception, has been about others. It is about programs that help others, businesses that help others and people that help others. The idea came one day while hiking in Boulder, CO. to start a T-shirt company. Immediately I knew the motive had to be something other than profit. The motive must be others and must remain that way. Life is often referred to as a journey with many paths of which we hike with the hopes of doing that well; spiritually, mentally and physically. The hope is the Hikewell brand will be able to contribute to nonprofit organizations that give freely of their time and resources to help people do just that. The Hikewell brand is more than a company it is a movement for others.